If you’re on a mission to create more videos this year, you’re spot on.

Videos are the most watched content on social media. And, if you’re thinking of adding music to those videos, you’re at the right place at the right time because today, we’re going to talk about a handful of do’s and don’ts to think about using music for your videos.

Do use music. I love it, you love it, so use it. Adding music to your video content gives it a more polished and professional feeling. You can find tons of royalty-free usic on sites like Bensound, Premium Beat, and HookSounds.

Don’t forget to read the fine print on the license you’re planning to use. Whether it’s for a tutorial on YouTube or in a TV commercial or web ad, make sure you have a commercial license. The license rights for a song can change by website or by track, so check each one.

Do find music that sounds unique. Choose something that vibes with your brand and the purpose of your video. This is all part of your brandspeak.

Don’t use distracting music. In fact, avoid using music in the background of you talking at all. You don’t want to pull the attention away from your information. And your viewers may get annoyed by it and click out.

Do consider using the same music to open and close all your videos. I do this here on the Fast Marketing Minute. It creates brand consistency. People associate it with your brand before the content of the video, or in my case audio, even begins.

I’m Robin Samora with the Fast Marketing Minute. Are you looking for a brainstorm partner to grow your business? I’d love to be an adviser to your team. Email me at Robin@RobinSamora.com and let’s get a date on the calendar.  Talk tomorrow!