Want the skinny on Google’s Discover Mobile Feed and what it can do for your business?
The Google Discover Feed has been around for a couple years and it automatically loads on mobile when users go to Google.com.
If you aren’t familiar with Discover, it’s basically a feed of articles, news and other content that interests you. You can go into settings to customize this feed, but most users don’t know how to do that – or even that they can. That means that Google will be feeding them information based on recent searches and clicks.
Advertising will be available for this feed specifically and they’re currently in beta testing. If you pay big bucks for Google’s machine-powered campaigns, aka Discovery Campaigns, you could land an ad here, maybe, but there’s currently no way to target the automatic Google Discover feed right now.
This means that using keywords in all of your content is more important than ever to take advantage of the organic game while it lasts. Even if someone never searches for you, Google may deem your content as valuable to users and serve it to them on a silver platter for you.
Carpe… umm, Google.
I’m Robin Samora with the Fast Marketing Minute. I use my Google Feed as a resource for my weekly marketing blog. Sign up for weekly tips at RobinSamora.com/blog. Talk tomorrow!