If you want to catch someone’s attention, use curiosity as a copywriting technique, especially for blog titles and email subject lines. Ask questions. “Do you want to lose 5 pounds this month?”  Or “The 3 best exercises to get 6-pack abs. Hint: It’s not crunches.”

You can also get negative – in a good way to get attention. Headlines including “greatest,” “best,” and “biggest” are overused. Instead, try using negative words. “The 10 worst things for your back.” “Why you shouldn’t shop on Amazon.” Or “7 things your babysitter does when you’re not home.” Well, that sounds a little creepy. In any case, negatives will help you break through the noise.

If you’re looking for ways to get more attention for your business or brand, ask me about setting up a strategic working session. The best way to reach me is by email at Robin@RobinSamora.com. Talk Tomorrow!