Is there a particular journalist that you’d like to connect with? Create a Top 10 list of reporters you want to meet and set up a Google Alert system. That means anytime your journalist gets mentioned online, you should get notified. Why is this important? You have an inside track to what’s going on!

Now that you have this intel, make it a point to reach out to your contacts by email and establish a connection. Respond to their online comments. Send congratulatory notes for award-winning stories. Offer ideas or suggestions that they can use. Mention an article, blog or book they’ve written and share your thoughts. It’s OK to be controversial; it spices up the conversation. I don’t know one writer who doesn’t like to discuss his/her work, including me. Connect the dots of opportunity. Voilà, you could be their next resource. Just don’t be a stalker. OK?

I’m Robin Samora, host of Fast Marketing Minute and I love helping businesses and brand, up-level their sales and visibility. If you’re looking for a speaker for your next event, or to do private training, please get in touch. I’d love to hear from you. I’m at Talk tomorrow!