Vlogging. By definition, it’s posting short videos to build traffic to your website and drive new visitors. It still works; it’s just done a little differently now. Basically, vlogging is less of people telling you what they had for breakfast, though that does still exist, and more of an informational blog — in video format. Vlogging via Facebook videos or IGTV is the new norm. But don’t forget about posting them to YouTube too.

If you have a personal brand, think about vlogging to promote your brand personality. It lets your audience get to know you on a more personal level, even if the thing that they learn is that you aren’t very good at vlogging. (That would be me).

After you practice a bit, vlogging should get easier. It’s similar to putting together a blog. You need to create a content calendar and plan promotion. Then, write your content. As a vlogger, you want to get ideas and inspiration from trends, clients, and questions, and write an outline of topics, just as you would for a speaking engagement.

If you have a camera that shoots video, definitely use it. If not, your phone will work. A tripod will make your video look better, and less shaky. If you don’t have a tripod, there are tutorials on how to make them with household items. If you’re serious about how your online brand looks and the quality of your sound, think about investing in a microphone. They’re relatively inexpensive and you can research the best ones online.

Next, find free software online to edit your video with or look at some software with a 30-day free trial. If all else fails, use iMovie or Windows Video Editor.

I’m Robin Samora with the Fast Marketing Minute. Are you using social PR to your advantage? Find out. Download a copy of my free guide, Social Branding and PR Guidelines. It’s at RobinSamora.com/SocialPR. Talk tomorrow!