If you’re on social media, you probably have a headshot — even if it’s a selfie. I hope though, that you’re in my camp and have a professional headshot. Sometimes, you want to take that a step further and upscale your image for your next big career move by documenting what you do in real life or in your work. If that’s the case, you might want to consider investing in a lifestyle shoot.

If you’re the face of your business or brand, a styled shoot takes your image to a whole new level. Done right, and in tandem with your look, feel, and personality, lifestyle shots make your brand look bigger than you are, so potential clients — and the world — see you as an authority. (Not that you aren’t already — but these are images prove it, most importantly to yourself).

Right now, personalization isn’t just a marketing trend, it’s a focal point of all marketing. In that sense, people want to know you personally. Taking styled photos in your offices, on the town, or ‘in your element’ lets potential customers see who you are and how you live your life. Plus, you’re calling the shots on how you want to be seen.

It’s also a digital world and these images are digital assets. You can use them on your website, in social media, for online promotions or joint ventures. You can include your favorite photo in your email signature or on your speaking page — or even if you want, on Match.com! Use them in all your marketing. Just don’t go too crazy with retouching. It has to look like you.

Another thing to remember is that your lifestyle shots will be good for a few years, so the money will be well-spent. If you have a photographer you trust, they’ll guide you through the process. If you’re not sure, ask around.

This is Robin Samora with the Fast Marketing Minute. If you want to see photos from my lifestyle shoot, go to my website at RobinSamora.com. While you’re there, sign up to get my free report 10 Strategies to Jump Start Your Marketing. Talk tomorrow!