Are outreach emails part of your marketing strategy? If they are, are they working? Some say outreach campaigns are the cold-calling of 2020, but done correctly, you’ll get a response instead of a “delete.”

Some basic rules. Don’t use “hello” as the subject line. Longer, detailed subject lines are 25 percent more likely to get a response. You’re also more likely to hear back if you email multiple people within an organization.

Personalized emails are the most effective, just don’t send the same email to everyone. Change things up by customizing the subject line and tweak the content of your email to the audience and to your ask.

As far as stats, outreach emails sent on Wednesdays get the best responses, and sending them on the weekend is just about pointless, from my point of view anyway.

Add your social media links to your email signature. It invites prospects to learn more about you and gives them an opportunity to follow you on social – to see your brand and personality in a bigger way.

In the email, you can also include links to an article you think they’d like or industry facts that affect their business. A roundup of news gets the second-best results. If you’re tracking on a CRM like HubSpot, you can see who opens your email and how many times as well. This is always valuable information.

And, if you don’t hear back, follow up. Sometimes it takes nine times to get a response.

Most importantly, you need a call to action. “Respond to this email” isn’t very exciting. Invite them to download some content. Or give them a limited time offer, creating FOMO — fear of missing out — resulting in clicks and hopefully, in sales.

This is Robin Samora with the Fast Marketing Minute. If you’d like to learn more about attracting your ideal customer, subscribe to my Top 40 Small Business Marketing blog at Talk tomorrow!