In the market for a new logo or want to rebrand? Here’s a checklist of what you need to know.
Want to create an attention-grabbing logo, one that speaks to your brand and your customer?
1. Make a Lasting First Impression
A logo is your company’s first impression, so make it visually striking, legible, and easy to understand. Whether you’re creating a logo for the first time or revamping your existing one, always ask family, friends, or business partners for feedback.
2. Speak to Your Customer
A dull, flat, colorless logo on a kid’s clothing store? Imagine how many kids or adults would want to shop there? Make sure your logo design captures the mood, desires, and personality of your customers. If not, you might be turning off prospective buyers who think you don’t understand them.
3. Design a Logo with Character
Does your logo have personality? Does it capture your brand? Your logo should to appeal to your target audience. If you’re looking for fun, quirky logos, you can get ideas from food products or apps. Find inspiration from their designs, experiment with the font, color scheme, and even the spacing, to push your creative boundaries.
4. High-Quality Counts
A high-quality logo is non-negotiable. Your logo represents your business everywhere online and offline. Your storefront, your website, your blogs, videos, social media platforms, and marketing materials. Make sure whatever you create is 100% professional, high-resolution, and scalable, too.